CPM Calculator
Calculate CPM (Cost Per Mille) for advertising campaigns. Find cost per 1,000 impressions, total budget needed, or expected reach based on your CPM rate.
CPM Calculator
What to Calculate
CPM Benchmarks
Display Ads$1-5
Social Media$5-15
Video Ads$10-30
LinkedIn$15-40
Formulas:
CPM = (Cost / Impressions) × 1,000
Cost = (CPM × Impressions) / 1,000
Impressions = (Cost / CPM) × 1,000
What is CPM?
CPM stands for Cost Per Mille (thousand), a common advertising metric that measures the cost per 1,000 impressions. It's widely used in display advertising, social media marketing, and programmatic advertising to compare campaign efficiency.
CPM Formulas
- Calculate CPM: (Total Cost / Total Impressions) x 1,000
- Calculate Cost: (CPM x Impressions) / 1,000
- Calculate Impressions: (Total Cost / CPM) x 1,000
CPM Benchmarks by Platform
- Display Ads: $1-5 CPM
- Social Media: $5-15 CPM
- Video Ads: $10-30 CPM
- LinkedIn: $15-40 CPM